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Margaret Michaels

  • LinkedIn

Content Development Manager

Personal Portfolio

Expert in creating and aligning content with organizational goals and strategy. Team player and collaborator who manages cross-functional content development projects end-to-end.

My Experience 

2017 - Present

Manager, Brand Content & Storytelling 

Institute of Management Accountants (IMA), Montvale, NJ

  • Develop content plan and maintain content delivery calendar to promote a growing professional association for accounting and finance professionals.

  • Collaborate cross-functionally to align content for integrated marketing strategy.

  • Create blogs, social media posts, emails, articles, podcasts, videos, and website content.

  • Track performance with analytics. Report monthly performance to CMO.

  • Work with digital marketing manager to optimize content for SEO.

  • Support senior executives’ presentation needs, including PowerPoint development with speaker notes.

  • Script keynotes for special events.

  • Write and manage production of Annual Report.

Aug 2015 - May 2017

Senior Communications Specialist

CUNY Institute for State and Local Governance

New York, NY 

  • Created blogs, newsletters, emails, and research reports to engage funders and key stakeholders in ISLG's public policy work.

  • Managed social media platforms, Facebook, Twitter, and Instagram, with Sprout. Created content and graphics for posts.

  • Organized special events and panel discussions on CUNY campus. Scripted keynotes and created presentations. Developed promotional materials and email campaigns, with MailChimp, to attract attendees to these public events.

  • Updated website with new content, using WordPress.

Apr 2014 – Aug 2015

Marketing Communications Specialist

Starr Companies, New York, NY

  • ​Developed content to support sales of Starr’s portfolio of travel insurance products.

  • Created marketing toolbox for sales team with product flyers, case studies, and white papers.

  • Developed multi-media presentations for client pitches.

  • Served as content lead for website development.

  • Wrote articles with executive bylines for industry trade publications.

  • Worked booth at travel tradeshows to promote products and to gather feedback from clients.

May 2011 - Apr 2014 

Strategic Marketing Analyst

AIG, New York, NY

  • Created full suite of marketing collateral including case studies, white papers, research briefs to support accident and health product suite.

  • Developed and executed communication plan for "Ahead of the Game" cause marketing initiative, including social media posts and event marketing.

  • Launched profit center Chatter group to facilitate inter-departmental communication about milestones and wins.

  • Served as marketing lead for all presentations and communications from VP Product Development including company-wide internal emails.

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