My Experience
2017 - Present
Manager, Brand Content & Storytelling
Institute of Management Accountants (IMA), Montvale, NJ
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Develop content plan and maintain content delivery calendar to promote a growing professional association for accounting and finance professionals.
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Collaborate cross-functionally to align content for integrated marketing strategy.
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Create blogs, social media posts, emails, articles, podcasts, videos, and website content.
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Track performance with analytics. Report monthly performance to CMO.
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Work with digital marketing manager to optimize content for SEO.
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Support senior executives’ presentation needs, including PowerPoint development with speaker notes.
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Script keynotes for special events.
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Write and manage production of Annual Report.
Aug 2015 - May 2017
Senior Communications Specialist
CUNY Institute for State and Local Governance
New York, NY
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Created blogs, newsletters, emails, and research reports to engage funders and key stakeholders in ISLG's public policy work.
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Managed social media platforms, Facebook, Twitter, and Instagram, with Sprout. Created content and graphics for posts.
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Organized special events and panel discussions on CUNY campus. Scripted keynotes and created presentations. Developed promotional materials and email campaigns, with MailChimp, to attract attendees to these public events.
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Updated website with new content, using WordPress.
Apr 2014 – Aug 2015
Marketing Communications Specialist
Starr Companies, New York, NY
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​Developed content to support sales of Starr’s portfolio of travel insurance products.
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Created marketing toolbox for sales team with product flyers, case studies, and white papers.
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Developed multi-media presentations for client pitches.
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Served as content lead for website development.
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Wrote articles with executive bylines for industry trade publications.
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Worked booth at travel tradeshows to promote products and to gather feedback from clients.
May 2011 - Apr 2014
Strategic Marketing Analyst
AIG, New York, NY
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Created full suite of marketing collateral including case studies, white papers, research briefs to support accident and health product suite.
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Developed and executed communication plan for "Ahead of the Game" cause marketing initiative, including social media posts and event marketing.
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Launched profit center Chatter group to facilitate inter-departmental communication about milestones and wins.
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Served as marketing lead for all presentations and communications from VP Product Development including company-wide internal emails.